Galaxy Buds2 Launch with Charli XCX
Art Direction, Design
Concepted and led visual direction from start to finish to launch the new immersive Galaxy Buds2.
Agency: R/GA
Game & Answer Brand System
Design, Motion, Art Direction
Developed the brand identity and subsequent system for Samsung's Game & Answer program. Designed engaging, animated live stream elements and promotional assets.
Agency: R/GA
#powerAwesome TikTok Challenge for Samsung Global
Art Direction, Design
Concepted and designed TikTok Hashtag Challenge that encouraged Gen Z engagement while promoting the Galaxy A's awesome battery life.
Agency: R/GA
Make/Good x Founderland
Brand Design
Designed logomark and animations for Founderland. Collaborated with design team to create brand toolkit.
Agency: R/GA via Make/Good
The 99¢ Magazine for AriZona
Art Direction, Enviormental Design
Art directed and subsequently designed a print magazine consisting of 6 photoshoots highlighting each of AriZona's brand pillars.
Agency: Exposure, Photographers: Elise Mesner, David Brandon Geeting
Supporting Black Bodegas with AriZona for Momma Zee's
Design, Motion
Launched the first, of hopefully many, efforts to support struggling Black owned Bodegas. Designed tote bag, social assets, and sticker packs to promote and fundraise
Agency: Exposure
Sip on Summer with Santa Fé for AriZona
Design, Art Direction
Summer long content series to launch Arizona's new brand, Santa Fé.
Agency: Exposure
Art Direction for NYX Professional Cosmetics
Art Direction
Led creative for NYX's seasonal product campaigns and initiatives.
Agency: Exposure
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